brandbase Holdings, Inc.
primary business is the operation of licensed shoe departments
in regional department and specialty store chains located throughout
the United States. While the Company assumes responsibility of the
footwear department under the terms of the license agreement, the
operation and appearance of the footwear department appears to customers
to be the same as any other department within the store. Each footwear
department conforms to the operation and marketing strengths of
each licensor and the product mix is targeted to complement the
apparel strengths of each chain. In addition, the Company provides
supervision, in-store staffing, inventory and fixtures. The merchandise
offered for each season includes a strong representation of national
brands, complemented by private label merchandise.
CHB's interest in Shoe Corporation of America was sold in 1999.